Content Creation is Key to Growth

Embrace the fear of writing by transforming spoken ideas into written content for platforms like LinkedIn or Twitter, prioritizing consistency over perfection. Establish an audience early on. Develop sales collateral, such as case studies, using a simple problem-solution-results framework to document client successes effectively. As objections arise during sales processes, create a comprehensive FAQ list to address common concerns and streamline communication. Additionally, cultivate relationships with journalists to enhance visibility and credibility in the market.