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Lenny's Podcast: Product | Growth | Career cover image

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

Lenny's Podcast: Product | Growth | Career

NOTE

Innovation and Customer-Centric Approach in Tech Companies

Tech companies like Google and TikTok have distinct approaches to innovation and customer-centricity. While Google focuses on engineering and technology-driven innovation without always aligning with market needs, TikTok prioritizes understanding the market and improving customer service for users and creators. TikTok adopts a customer-centric approach, catering not only to business partners but also regular users and creators. Additionally, TikTok takes a flexible approach to product development, embracing experimentation and ongoing engineering to optimize the platform.

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