The Importance of Articulating the Problem in Small Business

1min Snip

00:00

Play full episode

Key takeaways

Transcript

Episode notes

The problem is the hook that gets people interested in a story and it is the same for selling products in a small business.
The only reason people buy products is to solve a problem and businesses cannot grow unless they sell a solution to a problem.
Clearly articulating the problem increases the likelihood of someone buying the product.

If you’re like most people, you hate being sold to – and you don’t enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn’t feel slimy or nerve-wracking. When you learn our storytelling framework for sales, you can stop pushing products and start inviting customers into a story instead.

In today’s episode, Donald Miller introduces you to the The Customer is the Hero sales framework. When trying to sell, many people make the mistake of positioning themselves as the hero. But what your customers are looking for is a guide who can help! Listen in to learn a 5-step framework that will give you talking points for every sales conversation and help you make your customer the hero while you become the trusted guide who can help them.

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can use to invite customers into a story. As a podcast listener, you'll also get out the bonus video series of Don teaching you how to create sales talking points that actually work!

TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com

SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast

YOU NEED A PLAN TO GROW YOUR SMALL BUSINESS. TAKE THE 10-MINUTE ASSESSMENT, AND YOU'LL GET A FREE, CUSTOMIZED PLAN THAT WILL OPTIMIZE YOUR SMALL BUSINESS SO IT GENERATES MORE REVENUE AND PROFIT: MyBusinessReport.com