Just acquired Blinkist Founder on life-changing books, mistakes & finding your ikigai - Holger Seim
Secret Leaders with Dan Murray-Serter & Chris Donnelly
The Founding Story of Blinkist
The founding of Blinkist came after brainstorming ideas for a business worth starting. The initial idea came from a co-founder who would summarize books and share his notes with friends. The team thought of building an app that helps people learn something during their waiting times. However, they realized that random learning wasn't valuable enough. Then they combined the concept of book summaries with a mobile format, creating an app that fits into waiting times and can be read on smartphones. This idea capitalized on the shift in consumption patterns with the rise of smartphones. With a desire to read and learn more, and a window of opportunity, the team decided to start Blinkist.
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