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The dark side of charisma
WorkLife with Adam Grant
Charisma Can Be Cultivated
Charismatic leadership, often perceived as an innate quality, is actually a set of behaviors that can be taught and learned. While some individuals may naturally possess charisma, research indicates that specific verbal and nonverbal techniques, when practiced, can enhance one's charismatic presence. Experiments demonstrate that individuals who engage in these practices are subsequently rated as more charismatic, highlighting the potential for developing this influential trait.
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