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Solopreneur Masterclass: From Zero to $5.2M Business Without Any Employees | Justin Welsh
The Calum Johnson Show
Building a Course with Market Demand
One crucial aspect of building a course with market demand is to ensure people are willing to pay for it. Rather than building the course first, it is recommended to sell it before its development to validate demand. By listening to the audience's requests and engaging them with relevant content, such as talking about the importance and benefits of the course topic, it is possible to gauge interest. Offering pre-sales at a lower price can further confirm demand. Ultimately, it is essential to use customers' language and feedback in marketing materials to resonate with them effectively and increase course sales.
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