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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
B2B Marketing with Dave Gerhardt
Enhancing Email Engagement: Strategies for Effective Marketing
Creating engaging email content requires a clear understanding of audience needs and interests. Titles and subject lines should not just reflect content but pique curiosity. Instead of generic phrases that elicit indifference, focus on the intrigue and potential transformation that the content promises, encouraging readers to want to discover more. Call-to-action buttons should be framed in the first person to increase click-through rates; this small adjustment can lead to over 20% improvement in engagement. Long, descriptive call-to-action phrases can be more effective than succinct ones, inviting investment from the reader rather than sounding demanding. Simplifying complex ideas into relatable language can enhance comprehension and interest, making content accessible and engaging. Email marketers should prioritize content that tells a compelling story, allowing readers to connect emotionally, and should consider including the main content directly in emails rather than relying solely on links, which often go untapped.
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