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Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
Lenny's Podcast: Product | Growth | Career
Embracing and Understanding TikTok for Advertisers
Advertisers can embrace TikTok by creating a dedicated team for the platform, producing a lot of creative content to test and learn about the community, and utilizing tools like Creative Hub and creative analytics. They need to understand that TikTok operates on the content graph, which differs significantly from other platforms focused on search or intent graphs.
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