You have to know your audience. You have to understand what's relevant to them, then you have to craft messages that are tailored to that audience and in service of the broader strategy. customers might be looking for something specific. And so to figure out who the audience is, you need to go back all the way toe back, what's our strategy? The second part is, what's the message? Or are you just trying to kind of get into their heads that you could own a space? Now, what's nice, as if you've been doing some of this customer development, that's getting out of the building.
“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.”
This episode of Think Fast, Talk Smart features Steve Blank, seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering.
“Messages need to be memorable,” he tells podcast host and strategic communications lecturer Matt Abrahams. “The more memorable the message, the greater its ability to create change.”
Blank teaches courses on Lean Startups, innovation, and entrepreneurship, and throughout his 45 years of launching businesses and helping others do the same, he’s learned the importance of crafting the perfect message by keeping it simple.
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