1min snip

Decoder with Nilay Patel cover image

Mailchimp CEO Rania Succar on culture, acquisitions, and how big 'small business' really is

Decoder with Nilay Patel

NOTE

Successful Company Acquisitions

The key to successful acquisitions lies in setting up the right structure that aligns with the purpose of the acquisition. In the case of MailChimp, the focus was on building an operating system for small businesses to address their growth needs. By integrating MailChimp into the small business organization alongside QuickBooks while keeping it independent, the company ensured that the acquisition remained true to its purpose and allowed MailChimp to thrive without the burden of a full integration.

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