Franchise models like McDonald's rely on a collection of invested individuals, while Chipotle's success is attributed to a founder who cared deeply about food quality and simplicity. Chipotle's focus on food integrity, a simple menu, prioritizing store managers over district managers, and strong unit economics led to its scalable success. It capitalized on the zeitgeist, built a loyal following, and showed that the restaurant industry, unlike retail, faces challenges in scaling beyond the franchise model due to labor market dynamics.

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