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Irwin's Code Division Multiple Access
A company's transition from a product-focused approach to a solutions-oriented one indicates a move towards complex enterprise operations, often perceived negatively. Financial pressures can lead companies to make drastic equity sacrifices, as exemplified by a decision to merge with a customer in exchange for substantial funding, resulting in significant dilution of ownership. During earlier funding rounds, it was common for startups to give up a larger percentage of their equity to attract capital compared to contemporary funding practices. Despite having a strong business trajectory with the potential for considerable revenue growth, the company faced challenges that forced them to give up control. The establishment of a reliable cash flow and a solid business foundation allowed for better financing options to explore innovative ideas rooted in their original patents. Additionally, early skepticism about the feasibility of code division multiple access technology stemmed from the high processing power required for implementation, dampening interest from potential competitors and leading to missed opportunities in patenting and development.