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CEO David Baszucki's mission to make Roblox a billion-player platform
Decoder with Nilay Patel
Utility vision and advertising push on Roblox
Roblox is evolving into a utility platform, expanding to include experiences like dating while maintaining safety measures for different age groups. The platform's high engagement of over five billion hours monthly, with a growing user base above 17 years old, offers a significant opportunity for advertising. The company foresees ads evolving from traditional formats to immersive 3D experiences, creating strong brand recognition and potential for virtual goods acquisition. The advertising business on Roblox is expected to grow substantially, leveraging the platform's unique space for brand interaction and the development of digital memories that bridge the gap between virtual and physical worlds.
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