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"Turpentine VC" | Venture Capital and Investing  cover image

E51: Seth Bannon on Deep Tech, Biotech, and VC Strategies

"Turpentine VC" | Venture Capital and Investing

NOTE

Embrace Contradictions to Uncover Value

Understanding customer needs requires an iterative approach where learning takes precedence over selling. Engage in multiple conversations to validate hypotheses by using a framework that scores reactions from negative to positive. Initially, focus on listening and understanding customer problems with a curiosity-driven mindset. As insights accumulate, begin synthesizing responses and forming hypotheses on how your platform can provide value. The most valuable ideas are often those that elicit strong reactions—either very positive or very negative—indicating that they address significant gaps or opportunities in the market.

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