The Peanut Butter Jar

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It's a real product that we will essentially eventually see those store well okay so you're kind of getting to something I mean not to get too specific but if people are listening thinking okay what does this look like practically what the example you just gave is perfect. If you become aware of problems that is a really really great practice right just and we you know since the 1960s professors at Harvard have been teaching students how to deal with these kinds of things.

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.