My First Million cover image

How To Master Storytelling

My First Million

00:00

Framing Ideas Over Hooks

Hooks are crucial in grabbing attention by presenting a catchy one-liner at the beginning of a story, while frames focus on creating a context for the idea being presented. Frames allow for connecting seemingly unrelated ideas in a relevant and meaningful way. While hooks aim to captivate quickly, frames delve into the depth of connecting concepts and making them relatable. Thus, instead of solely focusing on a captivating hook, it's essential to prioritize framing ideas effectively to engage the audience and convey the message powerfully.

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