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Conversation with Josh Wolfe — Where to be Bearish and Bullish in 2024

The Prof G Pod with Scott Galloway

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Innovate to Disrupt: A Shift in Search Engine Preference

Google faces internal challenges with model corruption and leadership pressures, while Proplexity, a startup, is gaining traction by focusing on long-tail search queries. The founder's return to Google is putting pressure on current leadership, with Proplexity attracting users by catering to longer search queries. This shift indicates a growing preference for Proplexity over Google in search engine usage.

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