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Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
Branding for Life Style Business
i'd love to know your take on how can we include ip in our brand strategy. What do we need to watch out for? Any ideas on that? Well, i think i a lot of it is about ambitions of the client,. What are they trying to do? Where are they wanting to go? Because there's no point creating something unique if you don't protect it.
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