• In 2007, the speakers incorporated their business and moved to Cincinnati during a snowstorm.
  • They hired movers to help with the move, who faced challenging conditions carrying their belongings up a steep driveway.
  • The speakers admitted to not doing much after moving in and working long hours on their business for 14 months.
  • They realized that their product had too many features and that they lacked the knowledge to effectively run a business.
  • Eventually, the speakers had to acknowledge that they did not have enough knowledge and would run out of money.

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