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Direct Sales For Authors with Pierre Alex Jeanty
Author Nation: State of the Nation
Understanding Algorithm Changes and Semantic Shifts in AI Engines
Algorithm changes have brought about semantic shifts in AI engines, impacting the targeting capabilities in advertising. Previously, running ads guaranteed audience reach; however, platforms like TikTok and Meta's attempts to mimic the 'for you' page resulted in showing ads to audiences predicted by the platform rather than the intended group, leading to inaccurate targeting.
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