Choiceology with Katy Milkman cover image

A Sticky Situation: With Guests Richard Thaler, Wendy Wood & Susan Budowski

Choiceology with Katy Milkman

NOTE

The Impact of Friction and Sludge on Decision Making

The presence of friction can greatly influence our decisions, and its effects are often underestimated. Friction can be used to exploit our aversion to certain tasks, turning it into sludge. Sludge can be intentional, as in the case of deliberately complex cancellation systems, or unintentional, such as poorly designed forms. Recognizing and avoiding sludge is important, as it can lead to costly or frustrating outcomes. It's essential to eliminate sludge when possible and to build beneficial friction into our lives. By reducing unnecessary friction, we can make it easier to follow through on our plans and improve decision-making.

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