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Marketplaces Deep Dive with Ramesh Johari
ACQ2 by Acquired
**Remain flexible in monetisation **
Retaining flexibility in determining the take rate is crucial as the marketplace evolves over time. It can be done by setting a range for the take rate or adjusting it based on factors like transactions and timing. Adapting the monetization strategy is important as different aspects of the marketplace may require different approaches. For example, if search and information are the focus, upfront monetization may be preferred, while ongoing aspects like payments may call for a percentage-based approach. Avoiding a rigid take rate commitment is necessary to avoid being locked into an undesired situation.
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