I Had To Learn These High-Income Skills (If I Wanted To Make Money)
The Koe Cast
Reverse engineering marketing strategies
To successfully sell a planner, the author experiments on themselves first, gaining experience and results. They immerse themselves in research, buying and studying top-selling planners, productivity books, and courses. They expose themselves to social media, podcasts, and videos on productivity hacks. By doing this, they gain insights on how to improve their planner or create something entirely new. They also learn effective marketing strategies by listening to high-performing social media content and reverse engineering successful marketing campaigns. The author emphasizes the importance of direct experience and understanding the problem, desired outcome, and system to create an effective marketing strategy. They conclude by emphasizing the need for distribution and a product to make money outside of a regular job.
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