Expand Access, Build Goodwill

Epic Games is strategically expanding its distribution channels by integrating Fortnite into existing platforms like the Alt Store, which has proven install base thanks to its association with Delta. This decision not only enhances accessibility for European gamers but also positions Epic favorably in the eyes of developers and regulators. By showcasing their willingness to collaborate with alternative app marketplaces, Epic further strengthens its reputation as a developer-friendly company while simultaneously navigating hurdles posed by Apple's ecosystem. Additionally, the release of Alt Store 2.1 with third-party apps marks a significant evolution in app distribution, allowing for increased diversity and user choice.