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We Study Billionaires - The Investor’s Podcast Network cover image

BTC174: Is Bitcoin Property, Currency, or Both? w/ Parker Lewis & Will Cole (Bitcoin Podcast)

We Study Billionaires - The Investor’s Podcast Network

NOTE

Signaling Preference Through Payment Method

Intentionally framing a product or service as premium, signaling a preference for Bitcoin payments, and offering discounts for Bitcoin transactions can influence customer behavior and signal a strong preference for a specific payment method. This strategy allows businesses to have unilateral control over billing and pricing, encouraging customers to choose the desired payment option and potentially leading to increased usage and customer loyalty.

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