Effective Communication of Evidence-Based Information on Social Media

In the realm of uncertain or gray areas with a lack of evidence, it's important to communicate information that avoids putting individuals at risk while still being helpful. Striking a balance between evidence-based content and being understandable to the general public on social media is crucial. Avoid the pitfalls of producing overly complex content targeted at academics or oversimplified content that could mislead the audience. To bridge this gap, it's vital to have a deep understanding of complex scientific concepts before simplifying and presenting them to a non-expert audience. It's also important to break free from the desire to impress peers and focus on creating content that serves the intended audience. Early stage practitioners are often hindered by the fear of scrutiny from industry peers, leading to a reluctance to share valuable evidence-based information. However, it's essential to consider the ultimate audience and focus on the end result of the communication. Additionally, the initial stages of content creation offer the opportunity to make mistakes and refine the approach before a larger audience is reached.