1min snip

Invest Like the Best with Patrick O'Shaughnessy cover image

Anne-Marie Peterson - The Capital System - [Invest Like the Best, EP.364]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

Maniacal Customer Obsession and Undercharging Strategy

The key insight is about Toby's unique approach to business, where he focuses on long-term perspectives and maniacally obsessed with providing the best customer experience. He is passionate about the culture and insists on undercharging while over-delivering. This strategy is demonstrated by his example from Costco where they sold jeans at $29.99 despite a market price of $80. This approach sets him apart from big companies who may not prioritize customer obsession and undercharging for enhanced value.

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