In the post-COVID business landscape, in-person interactions remain essential for effective networking and relationship building, as they address actual needs beyond virtual meetings. Developing a keen understanding of others’ pain points, particularly the 10% of their lives that they find most distressing, allows one to provide impactful solutions. By offering help with no immediate expectation of return, trust is built over time, transforming one into an invaluable resource. This approach not only mitigates discomfort for others but also creates a consistent positive impression, leading to stronger connections. Additionally, evaluating businesses through this lens aids in identifying whether they effectively tackle specific challenges, ensuring that solutions are both valuable and sustainable.

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