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Building a B2B Media Empire with Philip Ruffini

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Embrace Social Media Platforms as the Future of Media

Utilizing Twitter for sharing a work from home setup led to unexpected viral success, prompting a shift in focus from traditional entrepreneurial storytelling to embracing social media platforms like X as the future of media. Considering the contrast between publicly traded social media platforms and X's approach free of shareholders' interests and politics, there is a growing sentiment towards the potential of platforms like X in shaping the future of media.

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