We Study Billionaires - The Investor’s Podcast Network cover image

TIP722: Best Quality Stock Idea Q2 2025 w/ Clay Finck & Kyle Grieve

We Study Billionaires - The Investor’s Podcast Network

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Mitigating Google Dependency Risk

  • Booking's heavy reliance on Google advertising is a risk; they spend over $3B annually on Google ads.
  • Their loyalty program and direct app bookings reduce this risk by increasing customer retention and direct traffic.
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