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Eat Like A Legend: Chef Dan Churchill On Fueling Your Body For Peak Performance
The Rich Roll Podcast
Building Brand Equity Through Affiliation
The key to adding value and attracting continuous interest lies in creating content tailored to a specific audience and establishing a brand identity. By focusing on recipes, tips, and SEO optimization, one can position their brand effectively. This strategic branding attracted the attention of prominent figures and companies like Lindsay Vaughn and Under Armour, leading to significant opportunities. The experience taught that brand affiliation and equity are more critical than merely transactional relationships with brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode