Be a camel when starting a startup

The second recommendation is to think like camels, not like unicorns when it comes to startups./nThe article by Alex Lazaroff in HBR explores how founders outside the US think about entrepreneurial choices without a generous funding system./nThe argument is that for times like these, it is beneficial to think like a camel and exist for long periods of time without much water./nOne example is to use pricing not primarily to stimulate demand.