#189: Donald Miller—Cash Crisis? How to Generate Quick Revenue When Times Get Tough
Why That Worked – Presented by StoryBrand.ai
Plan for Cash Flow: Save for Stormy Days
When faced with a downturn in revenue, such as a summer lull or unexpected rough month, it's crucial to have a strategy in place. A key insight is to maintain a financial buffer, ideally saving enough to cover five to six months of overhead costs in a separate savings account. This proactive preparation ensures that businesses can withstand financial challenges without running out of cash. An example of such preparation is demonstrated by experiencing hard times, like during COVID-19, which necessitated dipping into savings, yet highlights the importance of having these reserves to navigate tough periods effectively.
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