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E113: DOJ tries to break up Google, vaccine questions, Ukraine escalation & more
All-In with Chamath, Jason, Sacks & Friedberg
The future of retargeted ads in the age of privacy protection
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- Retargeting ads for furniture have been effective in the advertising industry
- Third-party cookies and Apple identifier being removed make it harder to do retargeting ads
- Google's attempt to change this with w3c was rejected and the impact will be significant from 2024
- Ad networks are already affected by Apple's changes
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