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#67 Jim Collins: Keeping the Flywheel in Motion
The Knowledge Project with Shane Parrish
The Top Fly Well
A flywheel is a circular diagram that shows the momentum of a business. By lowering prices and offering more products, customer visits increase which attracts third-party sellers and grows revenue. This allows for expansion and cost growth, leading back to the top of the flywheel. Understanding this logic can drive a business forward.
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