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Victory Depends on Clarity and Focus
Voters need a clear understanding of a candidate’s identity and values, particularly in a campaign against a well-known opponent like Trump. Utilizing the strategy that led to Biden's success, candidates should aim to make the election a straightforward referendum on Trump. Harris, being more popular than Biden, has a chance to leverage this by distancing herself from the spotlight, enabling voters to focus on their preferences regarding Trump. To achieve this, she must address her own vulnerabilities and establish trust with the electorate in the lead-up to critical debates, where the emphasis should shift towards Trump’s accountability rather than her own positioning.