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A few $30k+/month startup ideas from the most manic/genius founder you've never heard of
The Startup Ideas Podcast
Targeted Podcasting Ignites Engagement
To effectively market to a specific target audience in B2B environments, early-stage companies can leverage podcasts as a strategic tool. By defining and understanding their ideal customer profile (ICP), they can create podcasts that resonate with their audience, centered on relevant customer conversations. The approach includes compiling a targeted email list of potential listeners using platforms like Apollo or Snow and promoting the podcast through dedicated newsletters. With a structured email strategy that highlights insightful content from episodes, companies can achieve impressive open rates of over 50% and click-through rates exceeding 3%. This method capitalizes on the interests of specific roles, such as product managers, enhancing engagement and positioning the brand in the industry.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode