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We Got 100M Views In 12 Months, Here’s What We Learned
My First Million
Creating up market content for higher value per viewer
The speaker highlights the importance of creating up market content instead of down market video concepts to attract the right audience and add higher value per viewer. While down market concepts may generate more views and positive comments, the focus should be on creating a magnet to attract the right people instead of aiming for a larger audience. The speaker learned the lesson of resisting the temptation to create down market content and instead concentrating on creating up market content with lower view counts but higher value per viewer.
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