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Pod Save America cover image

Black Voters’ Views on Biden

Pod Save America

NOTE

Delivering Progress Through Accessible Messaging for Young Voters

To win back black and young voters, the Biden campaign needs to focus on delivering a message of progress through accessible means. It is crucial to provide actual access to benefits like student loan forgiveness, infrastructure jobs, and affordable healthcare to resonate with young voters. This 'click-care' messaging should emphasize providing easy access to resources and solutions rather than just highlighting accomplishments. Failure to offer tangible access risks alienating voters who feel excluded from government benefits and skeptical of political promises.

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