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"Upstream" with Erik Torenberg cover image

E31: Sam Lessin on Why We’re Heading into a New Era of Venture

"Upstream" with Erik Torenberg

NOTE

Building Social Apps: Microbrews vs. Giants

The future of social products may lead to new innovative consumer social platforms, but the success lies in effective operation. While there may be space for unique social apps with niche communities, it's crucial to finance them appropriately. Investing in these 'microbrew' social apps with the expectation of them becoming giants like Facebook can be detrimental for both investors and founders. Therefore, the funding strategy plays a significant role in the success of these smaller social platforms, allowing the creators to retain ownership and control over their creations.

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