How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's

How I Built This with Guy Raz

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Redefining Consumer Assumptions

Ketchup evokes strong childhood memories, while mayonnaise does not, challenging assumptions in the category. Despite initial price concerns, high-priced avocado oil mayonnaise became a top product, showcasing the unpredictability of consumer preferences.

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