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#304: Are Core Values Worthless? with Donald Miller
The EntreLeadership Podcast
The Significance of a Compelling Mission Statement
Core values are tied to a mission statement that should not merely be a generic piece of business jargon but a compelling and memorable story that employees can emotionally connect to. The effectiveness of a mission statement lies in its simplicity, language that everyone can easily grasp, and the ability to invite people into a narrative rather than just stating a mission. The importance of a mission statement is not its existence on the wall but ensuring that it resonates with employees, engages them, and guides their actions.
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