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17: Charlie Munger’s Guide to Better Decisions: The Psychology of Human Misjudgments

Made You Think

NOTE

Offering Drinks in Stores to Build Better Customer Relationships

In many countries, stores offer complimentary drinks to customers to create a sense of reciprocity and increase sales. Surprisingly, this practice is not common in the U.S., except in high-end stores and car dealerships. It could be beneficial for all types of stores, like Best Buy, where the cost of offering coffee or tea is minimal compared to potential sales growth.

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