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You Have 70 Days to Win the Year
My First Million
In a Vast Market, Even Giants Feel Small
In the competitive landscape of the financial industry, significant marketing investment is essential, even for firms managing over $100 billion in assets. The perception of marketing expenditures as excessive is challenged by the reality that a firm may still hold only a small fraction of the overall market. Despite substantial assets, a firm can view itself as merely a 'grain of sand' in a vast sandbox, emphasizing the importance of aggressive marketing to increase market share in a huge and growing market.
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