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Navigating Business Challenges at Scale
When scaling a business, entrepreneurs often encounter a significant barrier that requires long-term commitment and persistence. This challenge represents the true essence of the business and unlocking its enterprise value. It is crucial to manage expectations, understanding that overcoming this barrier can take years of dedicated effort. Sometimes an external perspective is needed to help the team realize the long-term value of overcoming this challenge. By zooming out and focusing on the ultimate goal, the frenetic energy diminishes, paving the way for a more strategic and patient approach to business growth.