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How To Present An Ordinary Product As Extraordinary
Dan Kennedy's Magnetic Marketing Podcast
Utilizing User-Generated Content for GoPro Marketing
The GoPro camera became successful by using user-generated footage and social media, such as Facebook, to market at trade shows. They incentivized users to create videos with awards and generated a massive following on social media. Their advertisements mainly consist of user-generated footage and promote a daily contest on their website. This approach drives significant traffic to their site and has made the GoPro camera wildly popular.
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