1min snip

Plain English with Derek Thompson cover image

Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon?

Plain English with Derek Thompson

NOTE

The Contingency of Success in Culture

Success in culture isn't predetermined, but contingent and flooky. The story of 'Rock Around the Clock' illustrates how the preferences of one boy shaped the course of music history, turning the song from a failure in 1954 to a sensation in 1955. This highlights that the difference in success often isn't due to quality, but rather chance.

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