Creating a Brand Identity

Setting the foundation with a strong brand name, the next step is to define the desired feeling and image associated with the brand. This involves envisioning the brand identity that customers should naturally expect and aligning it with the brand's essence. It is a challenging task that requires creating mood boards to establish the initial style and direction. This process goes beyond simply designing deliverables; it focuses on crafting a cohesive brand experience that resonates with the target audience.