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How Placebo Effects Work to Change Our Biology & Psychology

Huberman Lab

The Power of Placebo Effects and Expectations on Cognitive Functioning

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The power of placebo effects is evident in how people's beliefs about the dosage of a drug can influence their experience, even when all receive the same dose. In a study with nicotine, participants who were told they received different amounts of nicotine showed varying levels of brain activity in the region associated with cognitive functions. This brain activity, modulated by the participants' expectations about the nicotine dosage, ultimately impacted their performance on cognitive tasks. The study highlights that placebo effects are real and can intensify based on the level of expectation individuals have.

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