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RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14

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Understanding Customer Impact at Every Level

Understanding the impact of one's work on customers, even for employees not directly in customer-facing roles, is crucial. When employees see how their contribution, no matter how small, leads to creating products that make a significant difference in customers' lives, it transforms their perspective and motivates them to work more effectively. This connection to the customer and the outcomes of their work is essential for all employees, regardless of their role or level within the organization.

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